Due to the industrialized production process, the differences between various products are getting smaller and smaller, and the internal structure of the products is similar, so the outer packaging is the outer packaging that can directly stimulate consumers' willingness to consume. The quality of the packaging can make consumers focus on the product, and then they will understand it, try it, like it, and consume it. Therefore, the packaging must be attractive enough. First, determine the target group and sell the right products to the right people, which can make marketing more accurate. Therefore, merchants can determine the main target group by summarizing the characteristics of the product, including the age and gender of the target group. Then, according to the target group, set the packaging that meets the consumer's preferences to attract consumers' attention. For example, the target group is young people, so the packaging design should be close to fashion. 2. The packaging fully demonstrates that the minimalist style of products prevails. In recent years, the packaging industry has also been hit. In supermarkets and shopping malls, there is no lack of packaging with simple packaging, and even only one line of packaging. Although this kind of packaging is dubbed high-end, it is too simplified in order to highlight the high-end sense, putting the cart before the horse, the product information is unclear, and it will lose a lot of customers. Therefore, the packaging design should fully display the product, directly tell consumers what the product is, and avoid consumer guesswork. At this time, two methods can be adopted: one is to adopt a window design, and the product is directly displayed to consumers through the window part of the carton; the other is to use vivid product photos to express, usually the real pictures of the products are often more graspable. Keep the distance between the product and the consumer, so that the consumer can fully feel the product itself. 3. The boxy packaging bag
that breaks through the traditional shackles is very good, the shape is regular, the design is good, the production is good, and there is no mistake, but it is not easy to stand out in the bag shape. The special-shaped bag is not a regular boxy bag, but an irregular shape. The special-shaped bag has excellent shelf appeal due to its changeable shape, and is a popular packaging form in foreign markets. Especially for food packaging, special-shaped bags can achieve excellent packaging display and promotion effects. The shape bag breaks through the shackles of the traditional square bag, turning the straight edge of the bag into a curved edge, thus reflecting different design styles. Compared with ordinary packaging, the special-shaped bag is more attractive, the product information is clear, the promotion effect is very obvious, and application functions such as zipper, hand hole, and mouth can be added arbitrarily, making the packaging more convenient and more user-friendly. Fourth, pay attention to the use of color tone When choosing the color tone of the product, you also need to pay great attention to the color tone of different products. It is necessary to use this shade continuously, and then through a long period of accumulation, it forms a fixed image in the minds of consumers. For example, when it comes to Dove chocolate, the first thing that comes to mind is brown, and when it comes to Sprite, the first thing that comes to mind is green.
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