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How to design food packaging bags to attract users? worth collecting!

by:Supouches Packaging     2022-08-16
Usually when we go to buy food, the first thing that catches our eyes is the outer packaging bag of the food, so whether a food can sell well or not depends on the quality of the food packaging bag. Its own color may not be so attractive, but through various methods of rendering, it can finally attract consumers. Successful food packaging can not only quickly grab the attention of consumers, but also make people feel that the food in the package is fresh and delicious, and generate an impulse to buy immediately. So, how to design food packaging in order to gain the favor of customers? What about generating nice taste cues? Color is the most important link in food packaging design, and it is also the fastest information consumers can receive, which can set a tone for the entire packaging. Some colors can give good taste cues, while others are just the opposite. For example: u gray and black make people look a little bitter. uDark blue and cyan look a little salty. uDark green gives a sour feeling. It is necessary to be more cautious when these colors are used in large quantities in food packaging. Of course, that's not to say that all food packaging should have similar sets of colors. The choice of the final color of the packaging also has to consider many factors such as the taste, taste, grade of the food and the difference between similar products. Because the taste is mainly sweet, salty, sour, bitter and spicy“tongue feeling”In addition, there are various“Taste”. In order to express so many taste sensations on the packaging, and to correctly convey the taste information to consumers, the designer must express it according to the methods and laws of people's perception of color. For example: u red fruit gives people a sweet taste, and red is mainly used for packaging to convey a sweet taste. Red also gives people a warm and festive association. The application of red on food, tobacco and wine has a festive and warm meaning. u Yellow is reminiscent of freshly baked pastries and exudes an attractive fragrance. When expressing the fragrance of food, yellow is often used. uOrange-yellow is between red and yellow, and it conveys a taste like orange, sweet and slightly sour. u To express the taste and taste such as fresh, tender, crisp, sour, etc., it is generally expressed in the color of the green series. uIt is interesting that human food is colorful, but blue food that can be eaten by humans is rarely seen in real life. Therefore, the main function of blue in food packaging design is to enhance the visual impact, making it more hygienic and elegant. As for the strong and weak characteristics of taste, such as soft, sticky, hard, crunchy, smooth and other tastes, designers mainly rely on the intensity and lightness of color to express. For example, use dark red and red to express foods with heavy sweetness; use vermilion to express foods with moderate sweetness; use orange red to express foods with less sweetness, etc. There are also some foods or drinks that express their taste directly with the product colors that people are used to. For example, dark brown (commonly known as brown) has become a special color for coffee, chocolate and other foods. To sum up, it can be understood that color is the main method for designers to express the taste of food, but there are also some tastes that are not easy to express with color, such as: bitter, salty, spicy, etc. Designers need to use special font design and packaging The atmosphere rendering design of the aspect expresses these tastes from the spiritual and cultural level, so that consumers can identify with the conveyed taste information at a glance. Pictures or illustrations of different shapes and styles on food packaging also give consumers a hint of taste. uCircular, semicircular, and oval decorative patterns give a warm, moist feel and are used for mild-tasting foods such as pastries, preserves, and even convenience foods. u Square and triangular patterns are the opposite, which will give people a cold, hard, crisp, and dry feeling. Obviously, these shapes are more suitable for puffed food, frozen food, and dry goods than circular patterns. u In addition, the use of pictures can stimulate the appetite of consumers. More and more packaging designers put real photos of food on the packaging to show consumers what the food looks like in the packaging. This method has been tried and tested. Another decorative technique to be mentioned is for emotional foods (such as chocolate coffee, tea, red wine), which are food packaging with strong emotional tendencies when consumed. Random hand-painted illustrations, beautiful landscape pictures, and even romantic legends, the atmosphere created on the packaging first gives consumers indirect emotional hints, thereby generating beautiful taste associations. The shape of food packaging will also affect the taste expression of food. Due to the differences in the nature of different packaging shapes and materials, the texture presented is also a factor that affects the taste of food. The design of food packaging is an abstract form of language expression. How to use abstract language to express the taste appeal of food packaging design, need to pay attention to the following two issues: dynamic. Dynamic means development, progress, balance and other good qualities. The formation of dynamic composition is usually obtained by means of curves and the rotation of shapes in space. A sense of volume. The sense of volume refers to the psychological feeling brought by the volume of the packaging. For example, puffed food should be packed with air, and the large-scale shape can express the softness of the food. However, it must be pointed out that no matter how the design is made, the limitations of the production shape and production conditions of the packaging should be considered, because the packaging is industrial production after all.
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